Red Hot Copy http://dwblogs.com/lorrie copy written with authenticity, trust, and rapport Sun, 07 Sep 2008 22:58:30 +0000 http://wordpress.org/?v=2.6.1 en Copywriting Tip #101 http://dwblogs.com/lorrie/2008/09/copywriting-tip-101/ http://dwblogs.com/lorrie/2008/09/copywriting-tip-101/#comments Sun, 07 Sep 2008 22:58:30 +0000 lorrie http://dwblogs.com/lorrie/?p=3 One of the biggest mistakes I see entrepreneurs make when writing their own copy is over-editting and fearing their 5th grade English teacher surfacing from the computer and smacking their knuckles for breaking a rule in the English language.

Stop it! You need to write like you talk. That’s the best way to build rapport…and it makes writing a lot more pleasurable. Once you dig in your brain for those 5 syllable words you’ve lost your reader. This isn’t a place to show off your vocabulary. Just get in there, get it written, and get out.

]]> http://dwblogs.com/lorrie/2008/09/copywriting-tip-101/feed/ Hello world! http://dwblogs.com/lorrie/2008/09/hello-world/ http://dwblogs.com/lorrie/2008/09/hello-world/#comments Thu, 04 Sep 2008 17:25:34 +0000 http://dwblogs.com/lorrie/?p=1 Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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