I am coming up on the tenth year of Initial Impressions and thinking a bit about the last ten years and how I started the business.  I sometimes question how little thought and research I invested before embarking on the adventure - and how fortunate I am that it has turned out so well.   And it has been an adventure!  But I think the idea had been rattling around inside my head for a long time before I allowed it to take shape, to really be considered as a possiblity.  Once it came out, there was no turning back. 

I often have to bridle the expression of my opinion when I hear of women who want a home business - any home business - and they are searching for one that will be quick and easy, without much consideration of whether it is the right home businss for them.  I want to tell them to really search their soul about where their passion lies.  Because without the passion for what the business actually does, they will not have the staying power that is necessary to get them through the long days.  I would ask them about what they have loved to do for a long time.  And then I would ask them if there was some extension of that activity that is marketable.  If so, they have the raw materials for something special.