Someone asked in another forum about Business Blogs. The question was “Should every business have a blog? Do they really establish you as an expert in your field?”

My response generated a little buzz, but I stand by it. My response:  “A blog is excellent if you are consistent in posting and adding relevant information to the blog. Having a blog does not establish you as an expert in any field if you are a sporadic poster; no post for 3 months, then a flurry of back-to-back posts the fourth.

I think if you are going use a blog to show your expertise, you must be consistent in (1) posting and (2) offering real information. People seeking professional advice, don’t really care how your day went or that little Johnnie was a terror last week, so you could not deliver an updated blog. If you think you cannot be consistent for whatever reason, think twice before starting a blog.  A weekly blog can be difficult, if you are determined to have a biz Blog try a monthly one which can serve as your newsletter.”

Having said that, I am very honest with myself and do not have a Blog for my business because of the reasons above. I don’t believe my numerous commitments would allow time for a good business Blog. I do love blogging here at DW because I tend to share whatever comes to mind or across my desk.