Years ago there was a super commercial with the tagline, “You wear it well” I don’t recall the name of the product, but I believe that Lauren Hutton was in it, so that probably means fragrance.  If you don’t wear red because…  Perhaps you should, it turns out that wearing red attracts men. Women should tuck this nugget of information away since Zagat, the restaurant ratings people, have published a restaurant guide on the best place to take a date and/or dump a date.  I heard it on the news this morning and immediately performed a search.  I found a humorous post about dating and dumping your dates Zagat-style at Hello Beautiful at blackplanet.com. Get the book, then wear red, if your honey suggests one of the places named, the poor guy will be too confused and besotted by your red dress to say it’s over I could not find the guide on Amazon. Oh, yes, I think the restaurants listed are NY, San Francisco and another state.

A Real Color and Human Behavior Research

In research on the relationship between color and human behavior, a University of Rochester study has revealed the impact color can have on men without their awareness.

In the study, the male participants looked at pictures of women who were variously framed in different colors—red, gray, green, or blue. They also viewed photos of the same women whose shirt colors had been digitally changed. In both cases, the women shown either framed in the color red or wearing the color red were rated more significantly attractive and sexually desirable by the men. Red did not increase attractiveness ratings for females rating other females. And the color did not affect how men rated women in terms of likeability, intelligence, or kindness. Males of other mammal species are also known to be attracted to the color red, which leads researchers to believe that the aphrodisiacal effect of red may have deep biological roots.  See University of Rochester Press Release 10/28/08