Setting the right goals for yourself and your business is important. Your business is less likely to grow if are not working toward a certain goal or goals. When I started working in direct selling, I came in under someone (my upline) who pushed for the number of people in my downline rather than selling the product. I soon found that a large downline could not be my goal because I would spend more time recruiting bodies than getting the word out and marketing my product. I did OK, but was not happy, so I did an about-face. We all have choices, it does not matter what business you are in, you set your own goals. Setting the right goals, though–goals that will inspire and motivate you and those who work with or under you is crucial.

A few good goals to aim for. . .

• Quantifiability. You should be able to measure your success in objective terms so you can see the value of your efforts.

• Challenging objectives. If the challenge is too easy, your objective may not have a significant positive on your business.

• Flexibility. Don’t back yourself into a corner. Although you don’t want to adjust your goal or goals to suit your results, you should be willing to modify your ambitions if circumstances snatch your original objective out of reach. This is not giving up, rather, it is knowing when to change your course so you can move ahead.

Does this mean to set low goals or dream small? I don’t think so. It just means that you should not allow other people limit your success to their goals, or view your future through someone else’s eyes.